Dieter Rams, the legendary industrial designer, created with the ethos of “less, but better” and that pretty neatly sums up Ralph Dunning’s approach to Foreign Rider Co. Based out of Toronto, Ralph is channeling his experience from creating Dunning Golf in his newest venture. Ralph is passionate about getting it right: for his customers, his suppliers and for the planet. Purpose is one of the most commonly misused words in business, and Ralph shares his view on what purpose really means. Foreign Rider marries great design with strong values and that foundation is the launching pad for a brand poised to take off.