In 2013 Elon Musk published the Hyperloop Alpha paper. Just a few weeks later Hyperloop TT was founded and started down the long road to commercialize the concept. Fast forward to today and Hyperloop TT is one of the front runners to get hyperloop to market; and it has been a wild ride. Hyperloop sounds almost too good to be true—safe, reliable, super-fast, and modelling that shows a hyperloop system will put energy back into the grid. In our conversation Rob provides us with a “hyperloop 101”, discussing the hurdles that have been crossed and those still to come, while sharing Hyperloop TT’s staffing model that is now the subject of multiple business school case studies.