The Innovation Day Podcast

Founder Carmen Sandor and Sales Director Suzie Sheckter from Green Owl Vodka, on Following Your Passion and Starting a Spirits Brand From Scratch.

October 19, 2021 Brightworks Season 1 Episode 14
Founder Carmen Sandor and Sales Director Suzie Sheckter from Green Owl Vodka, on Following Your Passion and Starting a Spirits Brand From Scratch.
The Innovation Day Podcast
More Info
The Innovation Day Podcast
Founder Carmen Sandor and Sales Director Suzie Sheckter from Green Owl Vodka, on Following Your Passion and Starting a Spirits Brand From Scratch.
Oct 19, 2021 Season 1 Episode 14
Brightworks

It all started on vacation in Mexico when Carmen Sandor fell in love with a brand of mescal and decided to import it to Canada. While the mescal didn’t work out, it started Carmen on a journey that led her to start her own brand — a green-tea-flavoured vodka called Green Owl. Launched during the pandemic as Carmen’s side hustle, within a year the brand was being carried in over 150 stores and is now on its way to going national.

Show Notes

It all started on vacation in Mexico when Carmen Sandor fell in love with a brand of mescal and decided to import it to Canada. While the mescal didn’t work out, it started Carmen on a journey that led her to start her own brand — a green-tea-flavoured vodka called Green Owl. Launched during the pandemic as Carmen’s side hustle, within a year the brand was being carried in over 150 stores and is now on its way to going national.