In 2022 your time, eyes and data are fought over, and sought after, by a long list of advertisers, app developers, publishers and brands. Vox media is no different, they want your eyes and need your time, but they are different in the way they are going about it. In this episode Melissa shares the personal journey that led her to Vox, and shares her perspectives on the future of everything from privacy to co-branded content, and from personalization to premium experiences.