The Innovation Day Podcast
Innovation is defined simply as; the generation, and realization, of new ideas. In reality, innovation is far from simple. In this podcast host Neil Follett speaks with the founders, creatives and creators who are leading, living, and (usually) loving innovation. Brought to you by Studio 245, the Innovation Day Podcast showcases diverse points of view, personal stories and creative solutions in the world of business, culture and the arts. It is a podcast about imagination, risk, courage, leadership, and the reward of seeing your idea come to life.
The Innovation Day Podcast
Founder Carmen Sandor and Sales Director Suzie Sheckter from Green Owl Vodka, on Following Your Passion and Starting a Spirits Brand From Scratch.
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It all started on vacation in Mexico when Carmen Sandor fell in love with a brand of mescal and decided to import it to Canada. While the mescal didn’t work out, it started Carmen on a journey that led her to start her own brand — a green-tea-flavoured vodka called Green Owl. Launched during the pandemic as Carmen’s side hustle, within a year the brand was being carried in over 150 stores and is now on its way to going national.